About particular topoi in rhetoric
Abstract
Reception: October 15, 2015 Accepted: January 6, 2016 This paper is about loci in rhetoric, about a set of topics that I have called in Spanish “tópica particular”, and translated into English as a “particular topoi”, which refers to a whole corpus of rhetorical loci, all linked between themselves by a specific subject. I am showing two examples: the cult of gods and the cult of petroleum. The first example refers to how the Tarascan cult to the gods has entirely organized the Michoacán’s XVI Century literature masterpiece: the Relación de Michoacán. The other example is about a Mexican vernacular song named Tampico Hermoso, whose text is organized by the topica of the cult to petroleum, the then flourishing oil industry of North Eastern Mexico, which brought prosperity to the area and gave jobs to the poor in the early Twentieth Century.References
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